SUPERBOWL!!!

Advertising is a major proponent of American society. This Sunday's Superbowl ads clearly shows the cultural impact.

The hype surrounding this year's ads was palpable. Many wondered how the new ads would compare to last year or if companies would scale back advertising due to the economic downturn. A fair amount of ads were shown however, many companies reverted to conventional storylines which disappointed viewers (myself included).

Regardless, Superbowl ads retain their hold on society. Websites, such as Fanhouse.com, post videos for web users to rate. The amount of voting, on various websites, plus verbal conversations between those who viewed the ads during the broadcast, show how much of an impact Superbowl advertising, and advertising in general, have on society.

If these ads did not have a great impact on the amount of sales companies could expect, why would they spend so much on producing and airing spots during prime time slots. Why would there be such large discussion following the airing of these ads? It all boils down to advertising and its continued impact on society, and impact which will remain forever.